Strategy and Brand
Positioning

Araz, a leading digital marketing agency in Saudi Arabia, believes in the essential role of a strong brand foundation for business success. Our expert team specializes in strategic brand positioning to set you apart, resonate with your audience and lasting connections, driving growth and establishing your brand as an industry leader.

Why is Brand Positioning
Important?

Brand positioning is crucial, setting a product apart and showing customers why it's the best. It helps your brand stand out and connect with the right people.

Work with us to find your special selling points and make a memorable brand position in today's busy market. We reach out to your key audience by doing deep market research. We make a plan that talks about their dreams and what they believe in. Our main way of working is to build trust and loyalty. This makes your brand not only stand out but also grow strong connections that last a long time by always keeping our promises.

Our Approach to Strategy
and Brand Positioning

  • We deeply engage with your brand and industry, conducting comprehensive research to understand the market, competitors and audience.
  • Based on research, we craft a distinctive positioning strategy, outlining how your brand differentiates and connects effectively.
  • We assist in crafting clear, impactful brand messages, ensuring connection with your audience and precision.
  • After outlining the strategy and crafting messages, we guarantee a uniform and impactful presence across different channel.